A strong lead routing system is crucial for high-growth companies. It turns sales reps’ time into money.

When you incorporate Clearbit’s precise attributes to your lead routing logic, you can automatically assign prospects with the right reps based on territory. Your team can stop wasting energy on leads unlikely to convert and focus on the most important part of their job: talking to the most promising prospects.

One common way for sales orgs to arrange themselves is into three teams based on company size: SMB (small to medium businesses), midmarket, and enterprise. Use Clearbit’s company employee count to route leads to the right team.

Setting up lead routing by company size

Want to set this up? Here’s a simple guide: How to assign leads based on company size. Or start by checking out how other companies route their leads with Clearbit.