Instead of having reps manually evaluate every lead, set up automated lead scoring right in Salesforce to save time and set the foundation for smarter processes down the line like lead routing, prioritization, and reporting. Your sales team will know where to focus their attention and can quickly understand their prospects’ level of engagement.

Automated lead scoring can use all sorts of data about a lead, including firmographic, demographic, and behavioral data. With Clearbit Enrichment, you have over 100 data points to feed into a lead scoring system but we recommend starting simple, with just a few.

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Setting up simple lead scoring with Clearbit data in Salesforce is simple. Here’s a walkthrough that shows you how to set this up, using five Clearbit data points (company vertical, company type, country, number of employees, and company tech).