It’s important for your Marketo database to be kept up-to-date. You want the right people to get the right campaigns, to have good data for lead scoring, and to pass better qualified leads to sales.

Clearbit for Marketo automatically refreshes all of your records every 30 days, so you always have the most recent data at your disposal.

You can also set up a backfill to enrich Marketo people and lists whenever you like.

Creating a list for backfill in Marketo

Head to step 12 in this doc for instructions on how to backfill a list in Marketo with Clearbit data.